Themed “Beauty by Innovation”, the fair will highlight the latest advancements in beauty technology, product development, and industry trends, creating an unparalleled platform for business and networking in the region. Covering 11,142 gross sqm of exhibition space, 230 exhibitors from China, Japan, Korea, Taiwan and Thailand will showcase their offerings across 500 booths.
In 2025, Taiwan's beauty and personal care market is projected to reach approximately USD 6 billion, with an anticipated CAGR of 5.1% until 2030[2]. This growth is influenced by shifting consumer preferences towards premium products, increasing health consciousness, and the rise of e-commerce, which enhances access to diverse beauty solutions.
In light of this promising market outlook, Beauty Expo will serve as a pivotal platform over four days, showcasing a comprehensive overview of various industry segments such as skincare, cosmetics, personal care, spa, salon equipment, and wellness products, making it the ideal destination to explore the best that Taiwanese brands have to offer and for international brands to enter the market.
Record-breaking international involvement in fair’s history
International participation is stronger than ever, with 55 companies from China, Japan, Korea, and Thailand. Three major pavilions will highlight the strengths of each country’s beauty industry:
- China Pavilion: 18 prominent companies will showcase strong integration across the industry supply chain, including 11 packaging material companies presenting eco-friendly packaging solutions. Additionally, manufacturers of haircare, nailcare, and beauty technology products will highlight their capabilities in providing comprehensive product solutions.
- Japan Pavilion: this area will showcase high-quality skincare products, beauty devices, and salon-related equipment. Featured suppliers include Belle Cosmetic Surgery Clinic; Gakushiki, a manufacturer of medical beauty equipment; and well-known nail brand Nalu. Other exhibitors include high-end skincare brands like Doctor Realize and Takinomist, covering professional salon equipment, skincare product development, and nail and eyelash products.
- Korea Pavilion: covering skincare, medical beauty technology, health supplements, raw materials, and trendy cosmetics brands, the Korea Pavilion will present the unique aspects of K-beauty. Highlighted exhibitors include ELT Cosmetics, Dr Cellio-Cellio, Kiwiglow, and Mineralbio.
Taiwan innovations set to shine
In addition to the international contingent, prominent Taiwanese manufacturers will present their innovative solutions, with several leveraging international technologies. Highlights include:
- Biotechnology advancements: CHORUS has collaborated with National Chung Hsing University to develop a ground-breaking exosome ingredient, “Sangsicle™”, while Carmii’s exclusive BioExom® exosome technology will exemplify Taiwan's biotech expertise.
- Optoelectronic technology driving cross-industry innovation: smartphone camera lens specialist Largan Precision is venturing into the beauty industry with a USD 15 million investment in Largan Health & Beauty. This initiative applies miniaturised optical technologies to beauty applications and will be showcased at the fair, setting a new trend.
- Natural ingredient breakthroughs: the GOOSEPEAR brand uses advanced extraction technology to obtain natural goose fat, combined with hexapeptides and oat extract, highlighting Taiwan’s strength in natural skincare research and development.
- Innovative teeth whitening technology: Snow Shine Beauty will introduce Japan’s latest whitening net technology, utilising food-grade titanium dioxide for a breakthrough in traditional teeth whitening methods.
- Professional foot care: Dr. Nail will feature German non-surgical correction technology, providing professional solutions for various foot problems, and showcasing Taiwan’s expertise in beauty services.
Your contact:
Chiela Pun
Phone: +852 2230 9281
chiela.pun@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
About Beauty Expo in Taipei
Entering its 35th edition, Beauty Expo stands as Taiwan's longest-running and most prestigious beauty exhibition. Newly co-organised with UDN.COM, the event serves as a crucial platform for international brands to penetrate the Taiwan market, attracting a diverse range of visitors including distributors, retailers, salon owners, and beauty professionals. The curated exhibition space will seamlessly integrate various sectors of the beauty industry, from cutting-edge skincare innovations to revolutionary beauty tech solutions, advanced cosmetics formulations, professional hair care products, and specialised nail care offerings. The fair will also feature dedicated areas for packaging innovations and OEM / ODM collaborations, creating a complete eco-system for beauty industry professionals.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
[1] Subsidiary of United Daily News Group
[2] ‘Beauty & Personal Care – Taiwan’, February 2025, Statista, https://www.statista.com/outlook/cmo/beauty-personal-care/taiwan, (Retrieved: February 2025)
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