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27 – 30 March 2025 Taipei, Taiwan

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Beauty Expo press releases

11 Apr 2025

Beauty Expo 2025 wraps up with stunning showcase of global beauty innovations

Taipei, 11 April 2025. Following four days of business interactions, Beauty Expo 2025 concluded successfully on 30 March at Taipei World Trade Center. The fair’s largest-ever edition featured 230 exhibitors from China, Japan, Korea, Thailand, Taiwan and beyond – a 91% increase compared to the previous year – who engaged with over 16,720 visitors from 22 countries and regions. This was also the most international edition to date, bolstered by a new partnership that connects the Taiwanese market with key overseas industry players, fostering global networking opportunities and enriching the exchange of beauty trends and innovations. Visitors were exposed to a comprehensive showcase spanning a broad spectrum of beauty sub-sectors, complemented by an inspiring fringe programme that explored emerging trends within the industry.

27 Mar 2025

Beauty Expo 2025 opens today in Taipei: international record participation and ground-breaking beauty innovations

Taipei, 27 March 2025. Taiwan’s leading and longest-running beauty trade show, Beauty Expo, officially opened its doors today at the Taipei World Trade Center, marking a historic milestone as the event becomes part of the prestigious global Beautyworld network by Messe Frankfurt. This 35th edition, themed “Beauty by Innovation”, has achieved unprecedented scale, featuring 230 exhibitors from China, Japan, Korea, Taiwan, and Thailand across 500 booths and covering 11,142 sqm of exhibition space – exhibitor numbers increased by 91% compared to the previous edition.

10 Mar 2025

Connecting the international beauty industry: Beauty Expo 2025 set for record scale in Taipei

Taipei, 10 March 2025. Beauty Expo 2025, for the first time co-organised by Messe Frankfurt (HK) Ltd, Taiwan Branch, in collaboration with UDN.COM[1] is set to return for its 35th edition. Scheduled for 27 – 30 March 2025, this year’s event will take place in Hall 1, Areas A and D of the Taipei World Trade Center. Featuring a 91% increase in total exhibitor number compared to the last edition, this year’s show marks a significant milestone as it debuts within the esteemed global Beautyworld network by Messe Frankfurt.

25 Nov 2024

Taiwan’s beauty market white paper unveils promising growth opportunities ahead of Beauty Expo in Taipei

Taipei, 25 November 2024. Messe Frankfurt (HK) Ltd, Taiwan Branch, in collaboration with Cosmetic Marketing Research Institution (CMRI), has published a comprehensive white paper revealing the transformative trends shaping Taiwan's beauty market. The findings paint a positive outlook for Beauty Expo 2025, set to take place from 27 – 30 March 2025 at the Taipei World Trade Center. Released in autumn 2024, the report highlights the shift in consumer preferences and retail channels, and significant growth potential in emerging sectors, presenting a canvas of opportunities for international brands.

13 May 2024

Messe Frankfurt partners with UDN for the glamorous Beauty Expo in Taipei

Taipei, 13 May 2024. In acknowledgment of Taiwan’s expanding presence in the beauty industry, Messe Frankfurt (HK) Ltd, Taiwan Branch is set to collaborate with UDN.COM (subsidiary of United Daily News Group) in co-organising Beauty Expo in Taipei, the latest addition to the widely-recognised Beautyworld network. This partnership aims to bring together a diverse range of local and international resources within the beauty industry, thereby facilitating increased prospects for international cooperation, as well as import and export activities. The next edition is scheduled to take place from 27 to 30 March 2025 at the Taipei World Trade Centre.